But... what are we really doing? How are we impacting people? How are we impacting our communities? Let's start here:
Our Mission is "Families helping families to bring one food source closer to their table.". The first "families" in that statement are the farmers and homesteaders who provide Rent The Chicken and Hatch The Chicken to their communities. They are adding an additional revenue stream to their farm / homestead. Farmers and homesteaders DREAM of a profitable revenue stream to impact their community in a more personal way. We are creating a connection for our Rent The Chicken Families to meet the end consumer. They can rent chickens to them and then offer them other products available from their farm. This works in reverse too! If someone is already buying pork or poultry from them, they can offer a Rent The Chicken package as well. Homestead Phil and I partner with more than 45 farmers and homesteaders impacting more than 60 major markets in the US and Canada. We provide a turnkey business model to our RTC Families to be profitable. I think most farmers and homesteaders can admit that they'd rather be working with their animals or farming their land than be promoting their business through social media, answering the phones, or responding to emails. We are OK with that because Homestead Phil & I provide that support to our RTC Families! We offer online courses for our RTC Families. We have a private Facebook Group and a private website for resources. We provide full support as "business coaches" if you will as our Affiliates are joining this new business adventure of Rent The Chicken!
Let's talk about the families who are using our Rent The Chicken service. Our renters are just not sure if they want to have chickens long term or they don't know how to get started or they just plain want to try it knowing they don't want to have chickens long term or they don't want to have chickens in the winter. No matter their reasons for participating in Rent The Chicken, they receive the same high quality service that we provide. As mentioned above, they receive 2-4 hens, a portable chicken coop, feed for the rental, a book, delivery & pick-up within our parameters, and of course a phone number to call for chicken support. Upon delivery, we spend about 30-45 minutes with them talking about their yard space, explaining the coop thoroughly, chit-chatting about life and life with chickens, answering any questions that they have, and end with a Happy Renter photo. So sure, they get to experience backyard hens for fresh eggs without the commitment but what else? Most children in an urban environment when asked where their eggs come from, will name a local grocery store. They haven't been taught any different. Children of the families or schools who Rent The Chicken, know without a doubt that eggs come from chickens. This makes a conversation continue within the family and within the community of where other foods come from as well. When we return to the renter's home, sometimes we notice a raised garden bed that wasn't there at delivery or a tomato plant on the porch. Those are just a few more steps of other local food sources. The photo below shows our first official Happy Renters! These Happy Renters became full-time chicken keepers following their rental with us!
Progress is good and living in a progressive society is a good thing in many ways! With just one topic: babies. People who have a hard time conceiving can have medical intervention to help them conceive. Years ago, if a baby was born premature, the success rate was low. Now, a baby can be born at 24 weeks (some cases earlier!) and still have a good chance at survival! All of that is incredible and could not have happen years and years ago. At the same time, we're eating foods with plastic and arsenic because the government says they are at safe levels. Maybe you didn't know that our governments allow for "safe levels" of plastic and arsenic? If you grow it yourself or know the person who grows it for you, you can avoid plastic and arsenic in your foods. As Rent The Chicken and all of our Rent The Chicken Families offering our service, we are part of a food revolution that is happening all over the country to help members of our community to make different food choices and eat a high quality of food. A food revolution!! We are proud to be part of this food revolution making an impact and being a voice to eat local and fresh foods! Who wants to join us?
Stay tuned for more entries on "Rent The Chicken - What are we really doing?"!
A big thank you to the families bringing our service to the masses!
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